Danielle Prowse

I’m a Perth native and experienced social media, content, and digital marketing freelancer with a passion for storytelling. My career began behind the camera, travelling across Western Australia to capture its landscapes, people, and culture, an experience that gave me a deep understanding of how to translate local identity into powerful visual stories.

My work has since taken me far beyond WA. I’ve lived and worked in Marseille, Tokyo, Tasmania and Melbourne, and travelled widely around Australia, Europe, Asia, the Americas, and the Middle East. Wherever I’ve gone, my camera and creativity have followed — from photographing large scale music festivals in Perth and sunrises in San Francisco to capturing street life in Tokyo and mosaics in Morocco.

Today, I specialise in social media strategy, content creation, and digital marketing for organisations and businesses in the arts, travel, hospitality, and lifestyle sectors. With a strong foundation in photojournalism and over a decade of in-house social media and marketing experience, I’ve implemented successful campaigns that grow audiences, boost engagement, and deliver measurable results.

I now partner with businesses, destinations, and cultural organisations to develop strategies that connect with audiences and bring stories to life. 

The Story Behind Desert Sea

Desert Sea takes its name from the stunning landscapes of Western Australia, where two powerful forces of nature meet. The vast, sunburnt desert and the endless Indian Ocean.

Growing up in WA, I was surrounded by contrasts: red dirt and turquoise waters, rugged coastlines and sweeping inland plains. These landscapes shaped not only my sense of place but also the creative vision behind Desert Sea.

The name reflects duality – earthy, grounding textures of the desert balanced with the soft, fluid tones of the sea.

My Digital Experience

With over a decade managing digital content, strategy and large-scale marketing campaigns in-house for Spirit of Tasmania, RISING Festival, Melbourne Skydeck/Eureka 89/Chuise Sydney/Darwin Harbour Cruises and Monash University, I know how to use social platforms to boost awareness, engagement, and produce sales. I’ve scaled TikTok accounts by thousands of followers in months, grown Instagram communities, and led viral campaigns that captured national and international attention. From creating and publishing content and organic growth strategies to paid social advertising, I combine creative storytelling with data-driven insights to get measurable results.

 The 2025/26 Numbers

1.5M+

Total What’s on St Kilda & Southside video views in 12 months

469K+

Total Camberwell Sunday Market video views in three months

185K+

RAGE Recycled Art Exhibition content views in six months

6.1K → 18K

Monash University TikTok followers grown in seven months