From first contact to launch.

From the first DM to the launch party, I managed all the moving parts behind the campaign to create a cohesive brand experience that brought Reality Eyewear and Elizabeth Cee together both online and IRL.

I managed the end-to-end campaign for Reality Eyewear’s collaboration with Australian style influencer and content creator Elizabeth Cee, taking the project from initial outreach and relationship building through to product launch.

I worked closely with Liz to develop the collaboration, shaping the creative direction, product styling and campaign story around the launch of the Reality x Elizabeth Cee Blu Light and Reader.

I managed the campaign’s creative and communications and agencies, including styling and content direction, influencer outreach and coordination, launch communications and the end-to-end planning and management of the launch event and guest list at Botanical Hotel – where over 100 Melbourne beauty and fashion creators attended.